Mack Weldons Brand Building the Tribe
When I think of what brand builds the best tribe with its consumer loyalty and overall genius in how it attracts its consumers I think of Mack Weldon. Mack Weldon is men clothing brand that specializes in underwear and socks for men. I remember reading an article where the CEO of the company discussed that originally Men's underwear brands were mostly marketed in sexual and proactive manner. Berger, Mack Weldon’s CEO since 2012 wanted to make an underwear brand that epitomized what Nike and lululemon is for men's undergarments. Mack Weldon has amazing promotions of Free shipping of orders over 50$ as well as a “Try-on guarantee” to ensure peoples satisfaction with the brand. I believe that the most popular way Mack Weldon ensure consumer loyalty is by its Weldon Blue program, which is free to join and ensures free 2 day shipping on each order and at least 20%-30% on each order. Additionally, Mack Weldon does a great job of offering a bundle of their different products at a good price for their loyal consumers. Also, their direct email marketing is amazing with catchy headlines and scripts it really catches the consumers eye to remember and like the brand.
