One of the main differences in retail in the last few years is the implementation of augmented reality. There are a wide range of different features that can be used to help retail business both drive awareness to the brand as well as gain revenue. One of my favorite clothing…

You read my title correctly, Amazon is attempting to makes it next big move: the pharmacy space. What will competitors like CVS, Walgreens, and Duane Reade do to combat this tycoon that never stops? Amazon is introducing their own home delivery on RX medications to all consumers. Amazon Prime Consumers…

When it comes to Men’s fashion there has been a new trend of companies trying to make dress pants not feel like dress pants anymore. There has been multiple styles of joggers and suit pants that feel like you wearing sweatpants with Dri-fit material as well as soft and neat…

In regards to the variety of choice it seems interesting to think that having too many options makes it less desirable for consumers to make decisions. However, I believe there needs to be a balance between overload of different product lines and extensions so the consumer is overwhelmed. But on…

After reading and deciphering Godins key sentiments I started to think of two real differences of approach in his thought process versus the standard marketing textbook genre. Godin believes in brands need to induce change in order to be relevant in the long term. The brand needs to be revolutionary…

The amount of bots and fake information that flooded the internet by storm has made marketers job way more difficult. Its imperative now to not only get the “big data” but to combine it with human insights to get the entire picture. After listening to the Ted Talk in Module…

The idea of me writing seems like a an oxymoron to me. I am not the most prolific writer by any means. Actually my older brother used to always make fun of my english writing skills and say that I speak english, but I write “Heynglish”. This is a play…

Andrew Teigman

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